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3 Reasons to Go Responsive

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The State of Mobile Commerce

Online retail sales are forecasted to hit $370 billion by 2017. They also predict that mobile will account for 26% of US retail eCommerce sales by 2017. Additionally, by 2016 mobile users will represent over 83% of all digital coupon users.

What is Responsive Web Design?

Responsive web design is a new web design approach that focuses on offering an optimal shopping experience, regardless of the device being used. Read more about it here.

Why Go Responsive?

1. Seamless User Experience
Instead of one, static page design, responsive websites scale content for each viewport shopper’s screen size. Responsive web design allows businesses to convert more of the users that access their websites using different mobile devices. Regardless of screen size, shoppers can access a website that is fully optimized and functional.

Some interesting stats to consider:

  • A user is 67% more likely to buy a product or use a service if they have a positive experience with your mobile website.
  • There is a 61% chance that a customer that cannot find what they are looking for will leave immediately and go to another website

2. Optimal Search Engine Optimization - “Mobilegeddon”
If you have not heard the news already, Google has started implementing a new algorithm for their Google search results that benefit mobile-friendly sites. What this means is that sites that meet Google’s mobile-friendly criteria will begin ranking higher in mobile search results.

Some interesting stats to consider:

  • Approximately 61% of global internet users research products online
  • 44% of online shoppers begin by using a search engine like Google
  • Over 20% of Google searches are performed on a mobile device.

3. Achieve Maximum Sales Across All Devices
While a static page may be acceptable in some cases, responsive web design eliminates any potential problems that arise from changing screen sizes.

The fluidity of responsive web design allows businesses to maximize sales across all of the various devices a shopper may use. An individual that finds a link to your website from their Facebook mobile app will be able to load an optimized version of your web page without needing to switch devices. Allowing shoppers to seamlessly access your website on mobile will allow shoppers to convert immediately, rather than wait until they can access a desktop.

Some interesting stats to consider:

  • 44% of people claim that navigation is difficult on smaller devices
  • 46% of people report having problems viewing a static site on mobile.

In Conclusion

Going responsive can be time-consuming, but is well worth the investment. As the number of devices in the market grow, the varying screen sizes that tablets, laptops, desktops, and mobile phones come in can impact the way your customers view your website. Incorporating a fluid, responsive web design will help eliminate the hassle of screen sizes changing.

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