The checkout page is notorious for drop offs – most retailers spend a significant portion of their time optimizing this page. Through A/B split tests, Kalio was able to refine the design of one client’s checkout page, which resulted in a significant revenue increase.
The old checkout page looked like this:
Key changes included the removal of a default shipping address form and changing the smaller “Review Order” button to a larger “Place Order” one. As a result, the shopper has fewer steps to complete the purchase. The new checkout page is below:
As a result, the retailer saw a 5.5% increase in revenue and a 2.6% increase in order conversion during the A/B test. The design upgrade has been adopted on the desktop site, and has proven successful. Cheers to the Kalio eCommerce Optimization team for another revenue boosting project!