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Oops! - 5 Common Mistakes When Optimizing Your Conversion Funnel

Photo Credit: www.gotcredit.com The conversion funnel is one of the most vital components of a successful eCommerce strategy. One step can mean the difference between encouraging a customer to convert, or the customer abandoning the cart. Our eCommerce optimization, Matt Beischel, took a few minutes to discuss some common mistakes when optimizing your conversion funnel. 1. Not Looking At the Impact of Each Step On the Full Conversion Funnel A common mistake during the testing process is that tes...

3 Reasons to Go Responsive

The State of Mobile Commerce Online retail sales are forecasted to hit $370 billion by 2017. They also predict that mobile will account for 26% of US retail eCommerce sales by 2017. Additionally, by 2016 mobile users will represent over 83% of all digital coupon users. What is Responsive Web Design? Responsive web design is a new web design approach that focuses on offering an optimal shopping experience, regardless of the device being used. Read more about it here. Why Go Responsive? 1. Seamles...

eCommerce Marketing Insights: Our “Ask Me Anything” Q&A Highlights

Last week, KalioCommerce and WhatCounts collaborated for an “Ask Me Anything” session on eCommerce marketing. There was a fantastic turnout, and great questions were asked. Don’t worry if you missed it – here are some of the eCommerce marketing insights our experts shared: Q: Lifecycle Marketing: What is it? JOY UGI emphasizes the importance of approaching your customers with the lifecycle in mind. What stage of the relationship are they in? Are they a new customer that you are trying to hit wit...

4 Email Marketing Best Practices

  Photo from Flickr (https://flic.kr/p/p9YHGD)   Email marketing is a staple of business communication, with hundreds of users interfacing through email everyday. Between personal communication and business communication, a fair chunk of our daily interactions can be found concentrated in our email inboxes. Though it is a widely used communication tool, it is easy to get lost in the noise of an inbox. Every morning I begin my day by rooting through various emails that are all jostling for my att...

4 Project Management Systems to Consider When Testing

Project management is crucial for the success of a business. When it comes to testing, it is important to track tasks and projects from conception to deployment. This can be a headache if you don't have the right project management system to assist you. At Kalio, we utilize a variety of project management platforms. Though having everyone on one, cohesive platform sounds like the ideal solution, it is also important to consider the needs and preferences of your team. Each project management plat...
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