While online shopping has become more popular with consumers than visiting brick-and-mortar retailers, consumers are no less choosy about their shopping experiences. In fact, there has been an increase in consumer expectations as online sales numbers have grown. People don’t just want to buy online. Your digital customers demand a particular kind of shopping experience, and an eCommerce platform that doesn’t support the features that create the experience shoppers are looking for won’t see many repeat customers.
If your eCommerce platform doesn't support these 7 features, you're falling behind.