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4 Project Management Systems to Consider When Testing

Project management is crucial for the success of a business. When it comes to testing, it is important to track tasks and projects from conception to deployment. This can be a headache if you don't have the right project management system to assist you. At Kalio, we utilize a variety of project management platforms. Though having everyone on one, cohesive platform sounds like the ideal solution, it is also important to consider the needs and preferences of your team. Each project management plat...

Convert With a Simple Click of a Button: Total Revenue +4.1%

Introduction Retailers with physical stores devote a fair amount of time towards crafting window displays and meticulously shelving products. Similarly, eTailers should strategically design their eCommerce sites with ease-of-use in mind. How easily a shopper can navigate from the product page to the cart to checkout can mean the difference between a successful conversion and an abandoned cart. Do shoppers need to go through multiple pages, or can they get to what they need in one click? There is...

Million Dollar Merchandising

How do you know your eCommerce merchandising strategy or technology is effective? Catalogers have tested what products sell and position products strategically on catalog pages with specifically allocated measurements per product. Retailers have optimized their window displays and placement of products on racks since the nineteenth century. eCommerce sites are no different; proper merchandising plays a huge role in their success. Question The client for this experiment is a multi-channel retaile...

9 out of 10 Doctors Agree…

Introduction Ideas for new site features can originate from many different places. Perhaps you saw something on a competitor’s site or read a case study about how new feature XYZ boosted conversion by 50%. Your immediate thought was, “Wow, that’s a great idea. We should do it too!” so you went ahead and implemented that new feature without testing it. It worked for them; it should work for you too, right? Well, maybe not. Every site is unique with their own design, interface, demographic, etc. W...

Seasonal Impact – 7.5% Higher Revenue for Typical Traffic, Opposite Effect During Busy Season

Introduction Shipping and tax costs are a critical piece of information that shoppers use to evaluate their online purchases. Shipping/tax estimators are a site feature designed to leverage that information desire. Because of a shopper’s perceived importance of that cost info, sometimes they are willing to offer up something to get it, specifically their e-mail address. Thus, estimators are often hidden behind an e-mail address collection input, but can be also placed on pages higher in the conv...
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