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KalioCommerce Blog

9 out of 10 Doctors Agree…

Introduction Ideas for new site features can originate from many different places. Perhaps you saw something on a competitor’s site or read a case study about how new feature XYZ boosted conversion by 50%. Your immediate thought was, “Wow, that’s a great idea. We should do it too!” so you went ahead and implemented that new feature without testing it. It worked for them; it should work for you too, right? Well, maybe not. Every site is unique with their own design, interface, demographic, etc. W...

Seasonal Impact – 7.5% Higher Revenue for Typical Traffic, Opposite Effect During Busy Season

Introduction Shipping and tax costs are a critical piece of information that shoppers use to evaluate their online purchases. Shipping/tax estimators are a site feature designed to leverage that information desire. Because of a shopper’s perceived importance of that cost info, sometimes they are willing to offer up something to get it, specifically their e-mail address. Thus, estimators are often hidden behind an e-mail address collection input, but can be also placed on pages higher in the conv...

Simplifying the Cart Page Increases Revenue 11.7%

"It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away" - Antoine de Saint-Exupery In the eCommerce space, new features are regularly added to sites. Usually this is done because of design trends, market shifts, or in an effort to differentiate yourself from the competition. Over time some sites fall victim to "feature bloat", where there are too many elements on the page competing for attention and detracting from the page's prima...

9.4% Increase in Add to Cart with Product Videos

Product videos are a hefty investment – we always recommend testing the effectiveness of site changes on a smaller scale before proceeding to implement the upgrade throughout the whole site. Kalio’s eCommerce Optimization Services team helped customer Really Good Stuff run A/B split tests on a select group of products to determine whether product videos would have any impact on shoppers navigating their site. The video was placed in the “More Details” section of select products, like this:

Good Intentions Don't Always Produce Good Results.

We often make choices based on our feelings, past experiences, or habits. However, when vital decisions rise and uncertainty exists or there are multiple stakeholders to please, most decision-makers see value in a science-based approach to decision making. eCommerce Optimization helps you leverage the scientific method for making decisions about changes to your web site. Make better informed decisions, choose the best course of action, and avoid unintended consequences.
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