KalioCommerce Blog

Oops! - 5 Common Mistakes When Optimizing Your Conversion Funnel

kaliocommerce
May 28, 2015
Conversion Rate Optimization (CRO), CRO, eCommerce Platform

Photo Credit: www.gotcredit.com The conversion funnel is one of the most vital components of a successful eCommerce strategy. One step can mean the difference between encouraging a customer to convert, or the customer abandoning the cart. Our eCommerce optimization, Matt Beischel, took a few minutes to discuss some common mistakes when optimizing your conversion funnel. 1. Not Looking At the Impact of Each Step On the Full Conversion Funnel A common mistake during the testing process is that tes...

kaliocommerce
February 18, 2015
A/B Testing, conversion, Conversion Rate Optimization (CRO), Engagement, Increasing Online Sales, Merchandising, Retail eCommerce Industry, Split Test

Introduction Retailers with physical stores devote a fair amount of time towards crafting window displays and meticulously shelving products. Similarly, eTailers should strategically design their eCommerce sites with ease-of-use in mind. How easily a shopper can navigate from the product page to the cart to checkout can mean the difference between a successful conversion and an abandoned cart. Do shoppers need to go through multiple pages, or can they get to what they need in one click? There is...

kaliocommerce
November 24, 2014
A/B Testing, conversion, Conversion Rate Optimization (CRO), Engagement, Increasing Online Sales, Merchandising, Retail eCommerce Industry, Split Test

How do you know your eCommerce merchandising strategy or technology is effective? Catalogers have tested what products sell and position products strategically on catalog pages with specifically allocated measurements per product. Retailers have optimized their window displays and placement of products on racks since the nineteenth century. eCommerce sites are no different; proper merchandising plays a huge role in their success. Question The client for this experiment is a multi-channel retaile...

kaliocommerce
October 16, 2014
A/B Testing, Abandoned Cart, cart, conversion, Conversion Rate Optimization (CRO), Retail eCommerce Industry, Split Test

Introduction Ideas for new site features can originate from many different places. Perhaps you saw something on a competitor’s site or read a case study about how new feature XYZ boosted conversion by 50%. Your immediate thought was, “Wow, that’s a great idea. We should do it too!” so you went ahead and implemented that new feature without testing it. It worked for them; it should work for you too, right? Well, maybe not. Every site is unique with their own design, interface, demographic, etc. W...

kaliocommerce
September 16, 2014
A/B Testing, cart, conversion, Conversion Rate Optimization (CRO), Retail eCommerce Industry, Split Test

Introduction Shipping and tax costs are a critical piece of information that shoppers use to evaluate their online purchases. Shipping/tax estimators are a site feature designed to leverage that information desire. Because of a shopper’s perceived importance of that cost info, sometimes they are willing to offer up something to get it, specifically their e-mail address. Thus, estimators are often hidden behind an e-mail address collection input, but can be also placed on pages higher in the conv...

Oops! - 5 Common Mistakes When Optimizing Your Conversion Funnel

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