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KalioCommerce Blog

Year-Long eCommerce Research: What Channels Drove Revenue?

Significant differences show how the same channels can speed up or slow down growth for mid-sized and large online retailers Year after year, organic search, paid search, and email make up a vast majority of revenue. Noteworthy reports such as Custora’s eCommerce Pulse mentioned that 20% of holiday revenue came from email. After measuring the largest channels, the next step was to figure out if each channel actually helped increase overall growth. Did the medium hurt business even if the medium’...

eCommerce Marketing Insights: Our “Ask Me Anything” Q&A Highlights

Last week, KalioCommerce and WhatCounts collaborated for an “Ask Me Anything” session on eCommerce marketing. There was a fantastic turnout, and great questions were asked. Don’t worry if you missed it – here are some of the eCommerce marketing insights our experts shared: Q: Lifecycle Marketing: What is it? JOY UGI emphasizes the importance of approaching your customers with the lifecycle in mind. What stage of the relationship are they in? Are they a new customer that you are trying to hit wit...

4 Email Marketing Best Practices

  Photo from Flickr (https://flic.kr/p/p9YHGD)   Email marketing is a staple of business communication, with hundreds of users interfacing through email everyday. Between personal communication and business communication, a fair chunk of our daily interactions can be found concentrated in our email inboxes. Though it is a widely used communication tool, it is easy to get lost in the noise of an inbox. Every morning I begin my day by rooting through various emails that are all jostling for my att...

Newsletter Signups Increase 1750%, Conversions Remain Steady

Displaying a newsletter subscription form when a user first enters your site can be risky – although it fulfills the goal of collecting emails, there is a concern that it will cause abandonment and negatively impact conversion rates. To test this, the Kalio eCommerce Optimization Team decided to run a test on the Touch of Class website. Originally, the newsletter signup form was only in the footer of the page – an area where users would be unlikely to look.

10 Steps to Holiday Online Sales Success

“76% of early shoppers say they intend to spend more this holiday season than last year,” according to Internet Retailer’s latest numbers by SGK Inc and “many shoppers have already begun to shop for the holidays”. “E-retail sales in the United States this holiday season will increase between 13% and 15% compared with last year,” stated Shop.org in a recent survey and free-shipping offers are the trend this holiday season. These 10 easy and effective tips will help prepare your site before, durin...
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