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KalioCommerce Blog

eCommerce Marketing Insights: Our “Ask Me Anything” Q&A Highlights

Last week, KalioCommerce and WhatCounts collaborated for an “Ask Me Anything” session on eCommerce marketing. There was a fantastic turnout, and great questions were asked. Don’t worry if you missed it – here are some of the eCommerce marketing insights our experts shared: Q: Lifecycle Marketing: What is it? JOY UGI emphasizes the importance of approaching your customers with the lifecycle in mind. What stage of the relationship are they in? Are they a new customer that you are trying to hit wit...

4 Email Marketing Best Practices

  Photo from Flickr (https://flic.kr/p/p9YHGD)   Email marketing is a staple of business communication, with hundreds of users interfacing through email everyday. Between personal communication and business communication, a fair chunk of our daily interactions can be found concentrated in our email inboxes. Though it is a widely used communication tool, it is easy to get lost in the noise of an inbox. Every morning I begin my day by rooting through various emails that are all jostling for my att...
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