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KalioCommerce Blog

Year-Long eCommerce Research: What Channels Drove Revenue?

Significant differences show how the same channels can speed up or slow down growth for mid-sized and large online retailers Year after year, organic search, paid search, and email make up a vast majority of revenue. Noteworthy reports such as Custora’s eCommerce Pulse mentioned that 20% of holiday revenue came from email. After measuring the largest channels, the next step was to figure out if each channel actually helped increase overall growth. Did the medium hurt business even if the medium’...

Are eCommerce Shoppers Buying More and Earlier as Predicted?

Online retailers experienced robust revenue gains, 16% growth over the 6 core days of Thanksgiving sales, from the Wednesday on Thanksgiving week to Cyber Monday. Shoppers purchased significantly more during and after Thanksgiving week. Analysts in the industry previously gazed into their crystal balls and foresaw that the holiday shopping season would begin earlier. Articles even projected that ¼ of Americans will start their holiday shopping before Halloween. Before Thanksgiving Week: Are shop...

eCommerce Marketing Insights: Our “Ask Me Anything” Q&A Highlights

Last week, KalioCommerce and WhatCounts collaborated for an “Ask Me Anything” session on eCommerce marketing. There was a fantastic turnout, and great questions were asked. Don’t worry if you missed it – here are some of the eCommerce marketing insights our experts shared: Q: Lifecycle Marketing: What is it? JOY UGI emphasizes the importance of approaching your customers with the lifecycle in mind. What stage of the relationship are they in? Are they a new customer that you are trying to hit wit...

Convert With a Simple Click of a Button: Total Revenue +4.1%

Introduction Retailers with physical stores devote a fair amount of time towards crafting window displays and meticulously shelving products. Similarly, eTailers should strategically design their eCommerce sites with ease-of-use in mind. How easily a shopper can navigate from the product page to the cart to checkout can mean the difference between a successful conversion and an abandoned cart. Do shoppers need to go through multiple pages, or can they get to what they need in one click? There is...

Million Dollar Merchandising

How do you know your eCommerce merchandising strategy or technology is effective? Catalogers have tested what products sell and position products strategically on catalog pages with specifically allocated measurements per product. Retailers have optimized their window displays and placement of products on racks since the nineteenth century. eCommerce sites are no different; proper merchandising plays a huge role in their success. Question The client for this experiment is a multi-channel retaile...
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