KalioCommerce Blog Background Image

KalioCommerce Blog

Million Dollar Merchandising

How do you know your eCommerce merchandising strategy or technology is effective? Catalogers have tested what products sell and position products strategically on catalog pages with specifically allocated measurements per product. Retailers have optimized their window displays and placement of products on racks since the nineteenth century. eCommerce sites are no different; proper merchandising plays a huge role in their success. Question The client for this experiment is a multi-channel retaile...

9 out of 10 Doctors Agree…

Introduction Ideas for new site features can originate from many different places. Perhaps you saw something on a competitor’s site or read a case study about how new feature XYZ boosted conversion by 50%. Your immediate thought was, “Wow, that’s a great idea. We should do it too!” so you went ahead and implemented that new feature without testing it. It worked for them; it should work for you too, right? Well, maybe not. Every site is unique with their own design, interface, demographic, etc. W...

3 Tactics for Email Subject Lines to Beat the Holiday Competition

We are excited to share this guest blog post from Joy Ugi @ WhatCounts: There’s no doubt the inbox is crowded, and the holidays makes the already-existing competition to be first in the hearts of subscribers even more difficult. What does this mean for email marketers? As you head toward the front lines of holiday sending, you’ll have to stay one step ahead of your competition. It’s important to put thought into what subject lines will motivate your subscribers to open your emails before they op...

Seasonal Impact – 7.5% Higher Revenue for Typical Traffic, Opposite Effect During Busy Season

Introduction Shipping and tax costs are a critical piece of information that shoppers use to evaluate their online purchases. Shipping/tax estimators are a site feature designed to leverage that information desire. Because of a shopper’s perceived importance of that cost info, sometimes they are willing to offer up something to get it, specifically their e-mail address. Thus, estimators are often hidden behind an e-mail address collection input, but can be also placed on pages higher in the conv...

Simplifying the Cart Page Increases Revenue 11.7%

"It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away" - Antoine de Saint-Exupery In the eCommerce space, new features are regularly added to sites. Usually this is done because of design trends, market shifts, or in an effort to differentiate yourself from the competition. Over time some sites fall victim to "feature bloat", where there are too many elements on the page competing for attention and detracting from the page's prima...
Deliver an Exceptional Customer Experience. Get the eBook.

Subscribe to Email Updates

Recent Posts