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KalioCommerce Blog

Year-Long eCommerce Research: What Channels Drove Revenue?

Significant differences show how the same channels can speed up or slow down growth for mid-sized and large online retailers Year after year, organic search, paid search, and email make up a vast majority of revenue. Noteworthy reports such as Custora’s eCommerce Pulse mentioned that 20% of holiday revenue came from email. After measuring the largest channels, the next step was to figure out if each channel actually helped increase overall growth. Did the medium hurt business even if the medium’...

3 Reasons to Go Responsive

The State of Mobile Commerce Online retail sales are forecasted to hit $370 billion by 2017. They also predict that mobile will account for 26% of US retail eCommerce sales by 2017. Additionally, by 2016 mobile users will represent over 83% of all digital coupon users. What is Responsive Web Design? Responsive web design is a new web design approach that focuses on offering an optimal shopping experience, regardless of the device being used. Read more about it here. Why Go Responsive? 1. Seamles...
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